It amazes me where we’ve come from; over 50 years and three generations in the car business.
It amazes me where we’re going; raising the next generation to love the automobile, and some day grasp the steering wheel and take our automotive marketing agency down the next road.
We are so lucky and grateful. It really is something special to be able to pass down a business like this.
And for you to pass down a business like yours.
But in order to pass it down, you must grow it, make it successful and sustainable so your children can enjoy it and prosper.
It’s no secret, it takes a lot of hard work and know-how to grow a business and make it last, especially in a day and age where marketing trends and best practices are changing at such a rapid pace.
When my grandfather started his agency in 1964, he marketed and advertised his Volkswagen dealership through newspapers, on the radio and by supporting local organizations using the principles set forth by the likes of David Ogilvy, Gary Halbert and other great marketing minds of that generation.
And when his daughter entered the advertising world, she used that same foundation in advertising through the rise of magazines and television, and into the beginnings of online advertising.
Today, we still use those same principles; their lessons are timeless.
But we use them in new ways and on new mediums for this rapidly changing age of digital marketing as we evolve and discover new ways to help grow your business and reach audiences worldwide with your message.